Case Study:
Reframing a brand's positioning for an independently-owned collection of luxury hotels committed to sustainability.
Opportunity
After Beyond Green was acquired by Preferred Hotels & Resorts, the brand needed to re-frame its "reason for being" in a way that made its audience – and potential partners – care.
They truly took our brand from 'good' to 'great'. Promise made, promise kept.
Beyond Green, Preferred Hotels & Resorts
Case Study: Beyond Green
Hooray crafted a new foundation and rallying cry for the brand: "Planet Earth’s Most Sustainable Hotels" – simple, bold, own-able. This tagline was supported by compelling imagery and storytelling, culminating in a brand launch that included digital ads, social posts and member engagement.
Case Study: Beyond Green
After Beyond Green launched "Planet Earth’s Most Sustainable Hotels," the brand saw substantial growth in website bookings, member retention and new partnerships with other properties. In addition, there was a major increase in overall web traffic and user engagement.
