CASE STUDY:
Expanding market share in an ever-more-competitive landscape for one of the world's finest resort experiences.
Opportunity
The perpetual growth of Hawai'ian tourism – fueled by the sustained proliferation of new resorts – has made it critical for Mauna Kea to actively protect (and expand) its market share.
Best in class creativity, service, delivery, and performance.
Mauna Kea Resort
CASE STUDY: MAUNA KEA
To expand marketshare in a competitive set that was perpetually growing, Hooray restructured the brand from the ground up - starting with a new brand promise, which projected an image that was both elevated and intimate. This reframing was supported by a diverse array of new digital assets, including a new website, an e-magazine and CRM development and deployment.
CASE STUDY: MAUNA KEA
Hooray successfully reimagined the brand, supported by a consumer campaign that produced 90% occupancy and best-ever revenue. In addition, Mauna Kea's website traffic, bookings, conversion and engagement rates rose to industry-leading levels.
