CASE STUDY:
Launching a $4.3 billion integrated destination on the Las Vegas Strip.
Opportunity
Being the first major property to debut on the the Strip in over a decade, Resorts World had a rare opportunity to have the spotlight all to itself. The resort was teeming with next-level features and amenities, and the agency was given a blank slate. A high-impact, multi-media campaign was needed to spark interest, induce trial and support ongoing demand.
Nimble, strategic, highly-creative and willing to push the boundaries. No other agency could have launched this brand more successfully.
Resorts World Las Vegas
CASE STUDY: RESORTS WORLD LAS VEGAS
Hooray built a brand platform inspired by the most famous word ever used to describe Las Vegas: "fabulous" – and used it to anchor the resort's inaugural tagline, "Stay Fabulous." This rallying cry subsequently served as the basis for every form of communication issued by RWLV, as conceived and executed by Hooray – including the resort's brand standards, website, digital messaging and advertising, across all media.
CASE STUDY: RESORTS WORLD LAS VEGAS
The Strip's most successful resort launch in over a decade. From high-profile cinemagraphs that dramatically increased web visits to a multi-million-dollar commercial aired on the Academy Awards (featuring Celine Dion, Katy Perry, Luke Bryan and Kerry Underwood) the grand opening at Resorts World Las Vegas received so many visitors, the property had to temporarily suspend entry.
