Case Study:
A luxury hospitality company seeks to transform a
"house of brands" into a "branded house."
OPPORTUNITY
With an eclectic portfolio of luxury hotels and resorts, Salamander needed a platform broad enough to support – and to unify – a growing array of properties, but narrow enough to present a single-minded brand promise.
From the beginning, we've always felt very taken care of by the team at Hooray. They've thoughtfully shepherded our brand, helped us define our values, and guided us in steering the ship to where we are today.
The Salamander Collection
Salamander Middleburg
Middleburg, VA
Case Study: Salamander Collection
By discovering a unique insight common to all properties, Hooray established a seamless, overarching brand foundation focused upon guest experiences. This resulted in rebranding Salamander as “Salamander Collection," united by a shared mission, vision, values and more.
Case Study: Salamander Collection
The repositioning of Salamander culminated in a proprietary brand promise that broadened its appeal to consumers and heightened its status within the competitive landscape. Through standout advertising creative and top-tier website design and functionality, the Salamander Collection was recently recognized by Travel + Leisure and USA today as one of the "World's Finest Hotel Brands."
